BEST CASE
MyHeritage
MyHeritage :
MyHeritage is an online platform dedicated to genealogy and family history. Founded in 2003, MyHeritage allows its users to create family trees, search historical records, and discover information about their ancestors. With a vast database containing billions of historical documents, photos, and family trees, MyHeritage helps millions of people around the world explore and preserve their family heritage. The platform also offers collaboration and sharing tools, allowing users to connect their family trees and discover new branches of their family.
Rookie Agency : Rookie Agency supports brands in creating and implementing their influencer marketing strategies. We take care of everything with the aim of maximizing return on investment and creating influencer marketing campaigns that reflect your brand.
Goal
The goal of MyHeritage is simple: to gain visibility and, above all, generate new sign-ups for the 14-day free trial of its genealogy service.
Influencer Selection Criteria
The selection of content creators for our collaborations with MyHeritage is based on several essential criteria. We select inspiring creators who can captivate their audience with authenticity. A personal interest in genealogy is a significant advantage, as it allows for a sincere and natural collaboration. We also prioritize creators whose audience is likely to be interested in genealogy, maximizing the impact of our campaigns. Lastly, we ensure that the creators’ community is not too young, aiming to reach a mature audience that is receptive to the themes of family history and heritage preservation.
Types of Content Created
Instagram : set of stories
Youtube : 60-90s integration
Collaboration Concept
The concept of our collaboration with content creators for MyHeritage is simple but requires time. Each creator must first build their family tree using MyHeritage’s tools, which allows them to make fascinating discoveries about their family history. Then, the creator presents MyHeritage as a whole, highlighting their discoveries and family tree. Additionally, they must showcase MyHeritage’s AI tool, which allows for the restoration of old photos, by providing a concrete example of this feature. This process not only demonstrates the platform’s capabilities but also creates authentic and captivating content for the audience. The creator therefore promotes a service that they themselves believe in.
3 EXAMPLES OF COLLABORATIONS
Rookie Agency DNA
We strive to create collaborations that satisfy our partner brands while also being beneficial for the content creators involved. This campaign with MyHeritage perfectly illustrates what we aim to achieve :
"Thank you to Rookie Agency for trusting me to highlight MyHeritage. It was a real pleasure to work together to promote a product that speaks to me personally.
I can't wait to start working on future collaborations for MyHeritage!"
Touny, Youtuber
"Every time I have worked with MyHeritage, Rookie Agency has played its role as an intermediary perfectly. It was a real pleasure to showcase something so original that I think has the potential to interest many people. It will therefore be with equal pleasure and interest that I will work again with MyHeritage, as well as with Rookie Agency."
SyPlay, Youtuber
​"Collaborating with Rookie agency has been a truly positive experience for our brand. From the start, their professionalism and dedication have been evident, making the process smooth and efficient. Their deep understanding of influencer marketing has allowed us to connect with the right creators, ensuring that our campaigns are authentic and impactful. They consistently deliver creative ideas, expert strategies, and valuable insights tailored to our needs.
Their network of influencers has helped us reach diverse audiences, and the results speak for themselves – increased engagement, conversions, and brand awareness. The agency’s attention to detail, proactive communication, and commitment to meeting deadlines have made them a trusted partner.
Overall, our collaboration has been successful, and we look forward to continuing this strong partnership as we grow our brand further. Their expertise has been key to our influencer marketing success!"
Ohad, Senior influencer marketing manager, MyHeritage
Results
Number of collaborations : 23
Number of views : +4,6M
Earned Media Value : +283k $
And more collaborations are still in preparation.
You are a content creator and want to work with MyHeritage ?
Send an email to contact@rookie-agency.com
You are a brand and want to be supported in working with content creators ?
Send an email to contact@rookie-agency.com